Skyrocket Digital

Project Overview

The Skyrocket Digital website relaunch was a key part of the agency’s rebranding efforts, following a period of growth and expansion. As a leading digital agency, Skyrocket aimed to target a broader audience and showcase the full range of services, expertise, and past projects. The website’s purpose was to attract new clients, highlight the agency’s impressive portfolio, and provide a seamless user experience that aligns with modern SEO best practices.

Project Scope

The primary objective of the website relaunch was to create a high-impact platform that could effectively communicate Skyrocket Digital’s services and capabilities. The site needed to provide a clear and engaging experience for visitors, while also improving SEO performance to attract more organic traffic. In addition to showcasing past projects and expertise, the site was designed to capture potential clients and partners, presenting the agency in the best possible light.

My Role

I was one of two Webflow developers involved in the initial build of the site, and I am currently the primary Webflow developer responsible for updates, fixes, and integrations. My contributions included implementing the design, integrating third-party tools, and ensuring the site ran smoothly from a development standpoint.

Unique Features

The Skyrocket Digital website was built with several unique features that set it apart from standard agency sites:

• Integration with Spline: 3D models were integrated across the site using Spline, creating an engaging and interactive user experience.
• Cloudflare Integration: For image and video hosting, we leveraged Cloudflare to ensure fast load times and optimized file delivery.
• SEO Optimization: A strong focus was placed on optimizing the site for search engines, ensuring better visibility and rankings in search results.
• Robust CMS Design: The original content management system (CMS) was thoughtfully designed by the agency’s CEO, Mo Dhaliwal, to ensure flexibility and scalability for future updates. This included the ability to easily manage and showcase case studies, giving potential clients a clear understanding of the agency’s experience and capabilities.
• Custom Case Studies Layout: The case studies section was a standout feature, allowing users to navigate through the agency’s past work and find projects relevant to their own needs.

Technology Stack

The Skyrocket Digital website was built on Webflow, with several notable integrations:

• Finsweet for advanced Webflow functionalities.
• Spline for 3D models and interactive visuals.
• WebTricks for additional customization.
• HubSpot for lead generation and marketing automation.
• Cloudflare for image and video hosting.

These tools, along with several others (currently confidential), helped create a highly functional and dynamic website.

Challenges

The biggest challenge was how to display a large amount of CMS content—blogs, podcast episodes, case studies, services, clients, and expertise—in a way that was easy to navigate and visually appealing. The content had to be comprehensive yet approachable, with a clear structure to avoid overwhelming users.

We also needed to ensure that the site’s design and layout were clean, uncluttered, and user-friendly, all while keeping SEO and performance at the forefront. With collaboration between the design, SEO, and development teams, we achieved an elegant and highly functional solution that met all of the project's requirements.

Client Collaboration

Since this project was for Skyrocket Digital itself, the internal collaboration was smooth and effective. Regular feedback meetings and a strong ticketing platform allowed the team to quickly address bugs, implement updates, and ensure the website met evolving needs. Cross-departmental collaboration, especially between the design and development teams, was key to delivering a cohesive product.

Results/Impact

The new Skyrocket Digital website has been highly effective in increasing both traffic and client inquiries. The clean and professional design, combined with robust SEO practices, has improved the brand’s online visibility. The site’s enhanced usability and case studies have also contributed to higher client engagement. As a result, even during challenging economic times, the agency has seen increased interest from potential clients and partners.

Post-launch Support

Since the initial launch, the website has continued to evolve. We regularly review what has been built and make incremental improvements to both functionality and user experience. This iterative process allows us to keep the site up-to-date and aligned with the company’s growth and changing business needs.

Final Thoughts

The Skyrocket Digital website relaunch was a crucial step in the agency’s growth and rebranding journey. By leveraging innovative features, optimizing for SEO, and focusing on a clean user experience, we were able to create a platform that not only showcases the agency’s capabilities but also drives real results in terms of traffic and client engagement. The ongoing improvements ensure that the site will continue to support the agency’s goals well into the future.

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